Success Story

Data Governance & Quality
for a Multimedia Communications Group

Vocento
Media · Spain
100%
Technical assets linked to critical dashboards governed
8
Custom entity types defined for the multimedia sector
3 weeks → 2 days
Average time to certify data products in production
80%
Improvement in overall data quality score for critical data assets

Identified needs

Vocento required a platform to guarantee Data Governance and Data Quality, enabling full knowledge of data origins for end-to-end traceability. A gradual implementation roadmap was essential, so the platform needed to be flexible, scalable and configurable. The needs were structured around three main functional areas:

  • Administrative functions: information management — business glossary, data catalog, definition of organizational units, roles, access controls and workflows.
  • Operational functions: day-to-day data operations — definition and implementation of security/privacy rules, business rules, quality rules, data traceability and identification, and change request workflows.
  • Executive functions: information visualization and reporting — information integration, quality monitors and quality remediation.

Use Case: Dashboard Governance and Data Lifecycle

The use case consists of governing two critical dashboards for Vocento and all related data assets, with the goal of testing the capabilities of Anjana Data and Omma Data (integrated quality engine), their flexibility and fit to the group's needs. This achieves a complete data lifecycle trace, from source systems all the way to dashboard consumption.

Dashboard 1
Daily operations

Governance of Vocento's daily operations dashboard: user registrations, subscribers, sign-ups and cancellations, newsletters and other key operational indicators for editorial business monitoring.

Dashboard 2
Front page closing

Governance of the “front page closing” dashboard with real-time news information for each newspaper's front page across the group, covering the full flow from source to visualization.

Implementing the use case required defining entities, organizational hierarchies, roles, permissions and approval workflows. For quality, a structure was defined for historical data, daily data and cross-load checks, automatically integrated into Anjana Data for monitoring. In addition to standard entities, the following custom non-native entities were defined and implemented:

  • Change Request  ·  Supporting Document  ·  Source Origin
  • Analytical Visualization Data  ·  Analytical Visualization Process
  • Measure & Metric (KPI)  ·  Incident  ·  Data Visualization

Project goals

The use case developed in Anjana Data aims to provide Vocento with a platform that enables:

  • Implement governance policies and quality standards to guarantee the reliability and consistency of information across the entire organization.
  • Identify data origins used in transformation processes and track the movement of that data into the centralized DataHub for processing and consumption.
  • Guarantee data democratization and federation across Vocento, defining roles and responsibilities and equipping teams with the tools needed to fulfill them.
  • Trace the governed data lifecycle with Anjana Data, obtaining metrics and indicators for subsequent iterations on governance models and the proposed metamodel.
  • Provide data quality measurement and remediation plans with Omma Data and its integration into Anjana Data.

Functional and technical architecture

The deployed architecture integrates Anjana Data into Vocento's technology ecosystem, connecting heterogeneous data sources with the centralized DataHub and consumption tools, with Omma Data as the embedded quality engine and Anjana plugins as the cross-cutting governance layer.

Functional and technical architecture of the data governance project at Vocento
Functional architecture: heterogeneous sources (MDM, Evolok, G Pay, Apple Pay, Magento, SAP Gigya, Salesforce, MongoDB…) → DataHub with Datalake on Amazon S3, Spark EMR and OMMA → consumption in Qlik Sense, Amazon Athena, Adobe Analytics, CRM and Salesforce Marketing Cloud. Anjana Data acts as the cross-cutting governance layer.

Benefits obtained

Once the objectives were achieved on the Anjana Data platform, Vocento gains differentiating capabilities for intelligent information management:

Centralized access policy governance

Centralized definition and agile enforcement of data access policies and procedures, ensuring regulatory compliance across the entire organization.

Full lineage from production to consumption

Fully customizable governance model with technical and business assets catalogued, enabling complete lineage from data production to final consumption.

Single integrated view of all information

A unified view of all information in an organized manner for processing and consumption by all profiles, both technical and business users.

Data democratization and proactive governance

Vocento's data is accessible to all profiles. Proactive governance via relationship graphs enables visualization and analysis of how data flows and behaves.

Data Marketplace with data contracts

Access control through a Data Marketplace. Users can subscribe to entities and access information via data contracts, like a self-service “shopping cart”.

Integrated data quality engine with Omma Data

Data quality rules execution engine integrated into Anjana Data and Vocento's ecosystem, continuously monitoring and ensuring the quality of shared information.

Challenges overcome

Both technological and functional challenges were overcome. Among the most significant:

01
Coordinated deployment on a complex architecture

Creating a shared environment for the coordinated deployment of Anjana Data and Omma Data on top of an existing architecture with high technological complexity.

02
Custom development to cover 100% of use case needs

Fully meeting all identified requirements, some of which required custom development to adapt the platform to Vocento's own processes and workflows.

03
Establishing governance norms and quality standards

Defining the foundational rules and operating procedures to begin governing information, as well as identifying and tracking data quality at all times.

04
Centralizing business change request procedures

Providing business users with a centralized procedure and mechanism for all change requests on dashboards (structure, dimensions, indicators, etc.).

05
Building a data culture across the organization

Anjana Data has served as the catalyst for governance initiatives at Vocento. Business units have embraced the platform as a key, user-friendly tool, aligning technical and business concepts around a common language for everyone.

Back to Customers