Agile Data Governance and
Customer 360° Vision in the Cloud

Business challenges

As part of its ambitious 2023-2026 Strategic Plan, Paradores de Turismo was accelerating its evolution into a fully data-driven organization. The primary goal was clear: achieve a Customer 360° View to personalize the hospitality experience. To do so, Paradores was transitioning from a traditional on-premise infrastructure to a hyperscale Cloud architecture on AWS — more scalable, flexible, and future-ready.

In this context, the organization required a data governance platform that would not only support this technology migration, but would act as the backbone for ensuring data quality, security, and democratization — shifting from a reactive approach to a proactive strategy of governed information assets.

• Achieve a Customer 360° View that would enable personalized hospitality experiences and data-driven decision-making across the organization.
• Govern the technology migration from on-premise infrastructure to a hyperscale AWS Cloud architecture, ensuring data continuity and quality throughout the entire transition.
• Establish a platform guaranteeing data quality, security, and democratization, shifting from reactive management to a proactive strategy of governed information assets.
• Break the semantic barrier between business and technology: link business metrics directly to the technical transformation processes in the cloud to achieve full end-to-end traceability.

Use case: Data Governance for the Google Analytics 4 Datalakehouse

The deployment was completed successfully through Anjana Data, in partnership with Minsait as the integration partner, validating its versatility with a technically complex, high-value use case: the Governance of the Google Analytics 4 (GA4) Datalakehouse.

This use case enabled end-to-end governance of customers' digital behavioural data, structured across three stages:

Project objectives and achievements

The project stood out for its record-time adoption and deployment, delivering outcomes that typically take months in other organizations. Three major ambitions drove the execution:

• Accelerated implementation: define and operationalize the governance model and metamodel in a very short timeframe, enabling Paradores to have an operational platform loaded with real assets from the early project phases — with rapid adoption of configuration capabilities by the Minsait integration team.
• Technical automation: minimize manual effort by configuring mechanisms that automatically capture technical lineage from AWS Glue and S3, faithfully reflecting the infrastructure reality in the governance catalogue without human intervention.
• Business-to-technology connection: break the semantic barrier by linking business metrics directly to the technical transformation processes (Glue ETLs) and physical tables in S3, achieving complete and auditable end-to-end traceability.

Paradores Business Glossary in Anjana Data: approved Business Terms with organic navigation, functional sub-domain categorization, and traceability to technical assets

Solution architecture

The implemented solution demonstrates exceptional versatility and a complete modernization of the infrastructure through a Full SaaS deployment, structured around three complementary building blocks:

• Governance core (Anjana Data Full SaaS): the platform is deployed in a fully SaaS model, eliminating the operational burden of infrastructure management for Paradores and guaranteeing continuous updates and automatic scalability.
• Native AWS integration (Glue & S3): Anjana Data connects with the AWS Glue Data Catalog for automatic ingestion of technical metadata and with Amazon S3 for governing storage objects, ensuring the catalogue always reflects the real state of the Data Lake.
• Identity management (Microsoft Entra ID): a robust integration with Microsoft Entra ID (formerly Azure AD) for unified authentication and user management, aligning data governance roles and access policies with Paradores' corporate identities for secure and audited access.

Unified corporate authentication via Microsoft Entra ID (Azure AD)

Key benefits

The success of the deployment has generated immediate, tangible benefits that position Paradores as a benchmark for data governance in the tourism industry:

Technical lineage in Anjana Data: end-to-end traceability from AWS Glue jobs to the Datalakehouse layers in S3

Hurdles overcome